During my career I have developed various one off’s and editions of whitepapers to support the thought-leadership strategy. At Somo I was asked to create a look and feel and format that could be easily replicated and recgonised as a Somo piece of collateral. These whitepapers were used both online on the website for download and also printed for use at meetings and events.

At CI&T I have taken the global branding and adapted for the local region of EMEA bringing to life a slightly softer colour pallet and the use of illustrations which resonates better across EMEA. The Marketing Director of EMEA commented that ‘the new streamlined approach to the look and feel of the whitepapers had created a much stronger brand which helped towards developing a cohesive stand-out brand in a cluttered marketplace.